In the rapidly evolving global economy, businesses must take advantage of technologies and marketing strategies that position the firms for growth. Companies should also keep customer engagement and customer experience at the forefront of their operations. In recent decades, this recognition of customers’ needs has driven companies to increasingly seek…

Small businesses (SMB) often face the challenge of delivering big customer service with limited resources and staff. Providing excellent customer service, however, can be a game changer for a small business as it can differentiate it from larger competitors and build a loyal customer base. The personal touches a small-business…

Wenn Kundensupport und Marketingstrategien zufriedene Kunden kreieren und gleichzeitig der Umsatz gesteigert wird, dann kann für alle Beteiligten ein fabelhaftes Ergebnis geschaffen werden. Die Verbreitung digitaler Kanäle und die steigenden Anforderungen der Kunden haben einen perfekten Sturm für Marketing- und Kundenserviceteams geschaffen. Die schiere Anzahl an Berührungspunkten, über die Kunden…

The 21st-century telecommunications arena hosts an increasing number of product and service providers. Some companies cater to the consumer market while other firms tailor their offerings to business communications customers. Within each market, multiple providers offer roughly the same types of products and/or services. On this relatively equal playing field…

Effective customer engagement is a continual trial for brands trying to make an impact in their industries. Customer experience is what drives brand growth, and without it, a brand cannot survive against its competitors. The most successful modern brands have found ways to continuously evolve how they engage with customers…

The global telecommunications industry continues its rapid evolution. Emerging technologies and applications enable companies to better engage with their customers, setting the stage for solid relationships and business growth. Omnichannel communication provides an integrated platform for these mutually beneficial exchanges. What Is the Omnichannel Revolution? The Omnichannel Revolution is an accelerating shift toward a new…

As more brands than ever are incorporating AI and communication technology into their customer service strategy, there are still some brands holding back. For those who are, the biggest fear is losing the intimacy and personalisation of face-to-face interaction between customers and companies. This is especially true for financial companies…

When Covid-19 hit, the world was in many ways clueless on how to cope with it. Measures were disjointed, with little to no coherent strategies. Education was one industry that was sent through the wringer, and it’s affected a huge portion of the working population and students. If you’re the…

A business’s first contact with consumers often establishes the foundation for long-term success. In an increasingly digital marketplace, application-to-person (A2P) communication facilitates this initial impression. CPaaS solutions bridge this gap and make sure that companies remain in front of their audience at all times. Whether it’s SMS content about an…